How to Spot Authentic Designer Fashion

Use These Strategies To Identify Authentic Designer Fashion

Fashion designers create beautiful clothing, footwear, and accessories that are desired by many people. With the popularity of designer items rising, it makes it harder for consumers to distinguish between genuine and counterfeit products. Many counterfeit items are of low-quality and can damage the reputation of prestigious designers. Thus, it is important to know certain characteristics to recognize when searching for authentic designer fashion. Here are some tips to help you identify authentic designer fashion:

1. Quality Materials

Most designer fashion is made of high-quality materials such as silk, cashmere, cotton, and leather. Low-quality materials are usually used in counterfeit items due to their low cost. If the fabric is scratchy to touch or if the seams appear cheaply done then it’s most likely a fake item. Compare it to other items in the store to judge the quality of the fabric and construction.

2. Labels and Care Instructions

Check the labels and care instructions when shopping for designer fashion. Designer items usually have the brand’s name, logo, and care instructions on the label. Labels could be sewn in the seams or featured on a hang tag. The care instructions should provide detailed tips for washing and caring for the clothing. If there is no label or care instructions, then this may be an indicator of a counterfeit item.

3. Colors and Patterns

Designers often create unique color and pattern combinations for their clothing. Keep an eye out for designer color and pattern combinations like florals, solids, and prints within the collection. Contrast stitching is often found on bags and purses for more intricate designs.

4. Hardware and Zippers

Designer items usually have quality hardware and zippers to help provide structure and durability. Genuine designers use high-quality metals, buckles, and zippers with their signature logos or designs on them. Cheap metal or plastic hardware found on counterfeit items may break or discolor over time. So inspect if possible and avoid anything that looks cheap and flimsy.

5. Pricing and Packaging

Designers often price their items at higher prices than their imitators. You can expect to pay more for the quality of the item rather than the name behind it. Retailers often package designer items in dust bags, boxes and branded paper bags.


Authentic designer fashion has certain characteristics that allow you to differentiate between a genuine and counterfeit item. Quality, labels, colors, patterns, and pricing are all factors to consider when searching for authentic clothing, purses, and shoes. Taking your time to inspect for these characteristics is the best way to tell the difference between a genuine item and a counterfeit. Patience and familiarity with the designer’s style and details are essential to spot authentic designer fashion.

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